![]() ![]() There are many ways to take your business to new heights outside of hiring a growth director. Need Guidance from a VP of Growth? Growth Mentor Can Help The important thing is that they have the necessary experience and knowledge to help guide you or your employee in this new role. This could be someone who currently holds the position of VP of growth in another company, or even a retired executive. One simple (but incredibly effective) way to go about this is by finding them a growth mentor. Then, provide them with the resources they need to be successful in the role. They should already have some experience in marketing and customer service, as well as a track record of success in achieving objectives. Start by identifying employees with the potential to be trained for the position. If you don’t want to turn to an outside-hire, you can also train someone in-house to take on the role of VP of growth. They must be able to work well on their own, with the ability to transition smoothly into team settings when necessary.įinally, they need to be goal-driven and constantly looking into how improvements can be made to get the business closer to achieving set objectives. Since a VP of Growth will spend the majority of their time collaborating with team members, management, clients, partners and suppliers, near-perfect communication skills are a must.Ī VP of Growth also spends a significant chunk of their day gathering and analyzing data, so they should be analytic, detail oriented, and proficient problem solvers. What To Look for When Hiring a VP of Growth Prepare holistic, high-level reports for upper management.Improve customer acquisition, engagement, and retention rates.Increase revenue to fuel expansion and product development.Identify growth opportunities to achieve business goals more efficiently.It also ensures that everyone is working together towards a common goal. This allows them to develop tactics that take into account the objectives of all departments and teams. They do this without realizing that they may be adversely affecting other departments or the company as a whole in the long-term.Ī VP of Growth can take a step back and see the big picture. Isolated departments and teams have a tendency to make decisions that benefit them and their objectives in the short-term. The main benefit of hiring a VP of Growth is that your company has a high-level manager to align the efforts of various departments and teams in a way that is conducive to achieving growth objectives. Related: Learn more about what Fractional CMOs, T-Shaped Marketers and Growth Marketing Managers are Benefits of Hiring a VP of Growth Keeping a close eye on marketing budgets to limit expenses.Seeking out new relationships with customers, partners, and suppliers, and nurturing existing relationships.Performing quality control in terms of consistent brand messaging and customer communications.Setting revenue targets and analyzing data to figure out what changes need to be made in order to attain these targets. ![]()
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